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Hi, I'm David Perlmutter. Welcome to my profile!

David Perlmutter's Bio:

David Perlmutter possesses twenty-five plus years marketing, promotion and media experience effectively converging brands, innovative technology and the creative process.

He is known for his stance on this convergence process ..."Continuous technological innovation enhances consumer insight, but it's the creativity that drives the consumer experience."

David excels in stoking perpetual cross-pollination of emerging technologies (semantic web, programmatic/audience buying, mobile, proximity/location-based, behavioral targeting, content creation/management, augmented reality, e.g.) with brand and experiential marketing, social media, CRM, and shopper marketing.

He favors Wayne Gretzky's perspective on success, "Go to where the puck is going to be ...", and Ty Webb (Chevy Chase) on personal vision, "... See the future -- be the future -- have fun...".

David Perlmutter's Experience:

  • Director, Strategic Partner Development at Mediaocean | MBuy

    MBuy is the advertising platforms division of Mediaocean, LLC. Cultivate and manage exclusive advertising agency and direct client relationships to deploy cross-media buying platforms and agency trading desk solutions. These solutions enable the planning, buying, and performance optimization of advertising campaigns in a centralized, compliant, and increasingly efficient manner. Born from the same systems that the world's largest and most complex advertising agencies utilize to buy and manage more than 180 billion in annual ad spend, Marketplaces has integrated the best features and created the most intuitive, comprehensive and cost effective solution for the planning, purchasing, managing and measuring of online and offline media placements. Mediaocean is part of the same family of companies and investors as Groupon, Echo Global Logistics, InnerWorkings and LightBank.

  • Chief Accelerant at The Perl Group

    Provides expertise in revenue generation, new business development, and innovation facilitation to CPG & media brands, technology companies and their respective marketing/advertising agencies. Counsels brands & agencies on strategies to integrate and harness the power of the Consumer-Centric Experiential/Social Media/CRM Ecosystem. Provides advertising agency merger & acquisition strategy, planning and execution. Clients have included University of Chicago Medical Center, Illinois Institute of Technology/Kent School of Law, Burrell Communications, Procter & Gamble, MediaBank, Illinois Secretary of State Jesse White, College of American Pathologists, Mutual of Omaha, Citadel Broadcasting, Rasmussen Reports, Magnani Continuum Marketing.

  • Vice President, Sales at In-Touch Survey Systems

    Led US-based transition and strategy team to smoothly integrate NCI Mobility within In Touch Survey Systems of Canada. Designed and implemented transition plan including sales, business development, marketing and project management integration.

  • Senior Vice President at NCI Mobility

    Recognized industry thought leader and standard-setter within experiential marketing and mobile lead generation space. Managed company's merger and acquisition activities leading to a successful merger with In Touch Survey Systems of Canada. Directed the company's technology team in identifying innovative direct marketing solutions utilized in its proprietary software supporting database/CRM digital initiatives for the world's top CPG brands. Oversaw company copyright and intellectual property patent process with regard to software development, packaging & systems. Managed the company's daily business including P&L responsibilities, sales, business development, R&D and team building. Crafted sales strategy which netted 92% top-line growth in a two-year period. Deployed company-wide continuous innovation strategies to stimulate productivity and profitability through improved workflow and accountability by department. Recruited and lead best-of-class sales, technology and project management teams.

  • Vice President at NCI Mobility | hi - Tide Media

    Oversaw daily operation of two companies -- High Definition video content production and software development for wireless/on-demand communication platforms.

  • Vice President at Network Century

    Network Century engaged world-class clients locally, nationally and internationally. In his role David oversaw the company's daily business including P&L responsibilities, sales, business development, R&D and team building. Specifically, David directed and supported the company's internal technology team in identifying innovative and cutting-edge strategies utilized in its proprietary market/consumer research and database/CRM initiatives for the world's top CPG brands.

  • Marketing Director at WCKG-FM | Infinity Broadcasting Chicago

    Developed marketing/promotion plans to build audience and revenue to successfully reposition station branding in the market. Provided clients with turnkey solutions (customized and/or standard) from tactical grass roots programs to strategic brand building initiatives. Implemented cross-departmental revenue programs; established strategic relationships with clients, entertainment and sports entities, community organizations and government, events and venues to successfully position station brand in a cluttered marketplace. Developed profitable brand-building marketing opportunities utilizing insightful market analysis and an intuitive grasp of emerging trends. Hired, trained, motivated and developed professional staff.

  • Director of Corporate Partnerships at Student Advantage

    Student Advantage was the country's largest provider of targeted media, content and promotional programs to college-age consumers - partial assets were sold to Alloy Media and the AMP Agency Represented the full suite of Student Advantage online and offline media properties and marketing services to corporate accounts and their respective agencies interested in reaching and influencing the lucrative 18-24 year old student market. Provided clients with turnkey solutions (customized and/or standard) from tactical grass roots programs to strategic brand building initiatives. Created, implemented and managed a regional sales strategy in support of corporate goals. Developed and performed the entire process from account research and database management of lead prospects to high-level presentations and revenue generation. Cultivated and maintained high-level client and agency relationships.

  • Marketing Director at KISS-FM | Big City Broadcasting Chicago

  • Director of Sales Promotion at WLUP AM/FM | Chancellor Broadcasting Chicago

  • Marketing Director at WTMX-FM | Bonneville Broadcasting Chicago

  • Marketing Director at WKQX-FM | Emmis Broadcasting Chicago

  • Promotion Manager at WNUA-FM | Pyramid Broadcasting Chicago

  • Promotion Assistant at WLS AM/FM | ABC Radio Chicago

David Perlmutter's Education:

  • Syracuse University

    BS
    Concentration: Telecommunications Management, Marketing
  • Lyons Township High School

David Perlmutter's Interests & Activities:

Marketing, technology, politics, Internet of Things, human advancement, education, Bill Clinton, Seth Godin

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