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David Perlmutter's Experience:
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Vice President, Sales at In-Touch Survey Systems
September 2008 - December 2008Led US-based transition and strategy team to smoothly integrate NCI Mobility within In Touch Survey Systems of Canada. Designed and implemented transition plan including sales, business development, marketing and project management integration.
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Senior Vice President at NCI Mobility
May 2007 - August 2008Recognized industry thought leader and standard-setter within experiential marketing and mobile lead generation space. Managed company's merger and acquisition activities leading to a successful merger with In Touch Survey Systems of Canada. Directed the company's technology team in identifying innovative direct marketing solutions utilized in its proprietary software supporting database/CRM digital initiatives for the world's top CPG brands. Oversaw company copyright and intellectual property patent process with regard to software development, packaging & systems. Managed the company's daily business including P&L responsibilities, sales, business development, R&D and team building. Crafted sales strategy which netted 92% top-line growth in a two-year period. Deployed company-wide continuous innovation strategies to stimulate productivity and profitability through improved workflow and accountability by department. Recruited and lead best-of-class sales, technology and project management teams.
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Vice President at NCI Mobility | hi - Tide Media
November 2005 - April 2007Oversaw daily operation of two companies -- High Definition video content production and software development for wireless/on-demand communication platforms.
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Vice President at Network Century
November 2003 - November 2005Network Century engaged world-class clients locally, nationally and internationally. In his role David oversaw the company's daily business including P&L responsibilities, sales, business development, R&D and team building. Specifically, David directed and supported the company's internal technology team in identifying innovative and cutting-edge strategies utilized in its proprietary market/consumer research and database/CRM initiatives for the world's top CPG brands.
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Marketing Director at WCKG-FM | Infinity Broadcasting Chicago
March 2002 - November 2003Developed marketing/promotion plans to build audience and revenue to successfully reposition station branding in the market. Provided clients with turnkey solutions (customized and/or standard) from tactical grass roots programs to strategic brand building initiatives. Implemented cross-departmental revenue programs; established strategic relationships with clients, entertainment and sports entities, community organizations and government, events and venues to successfully position station brand in a cluttered marketplace. Developed profitable brand-building marketing opportunities utilizing insightful market analysis and an intuitive grasp of emerging trends. Hired, trained, motivated and developed professional staff.
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Director of Corporate Partnerships at Student Advantage
June 2000 - February 2002Student Advantage was the country's largest provider of targeted media, content and promotional programs to college-age consumers - partial assets were sold to Alloy Media and the AMP Agency Represented the full suite of Student Advantage online and offline media properties and marketing services to corporate accounts and their respective agencies interested in reaching and influencing the lucrative 18-24 year old student market. Provided clients with turnkey solutions (customized and/or standard) from tactical grass roots programs to strategic brand building initiatives. Created, implemented and managed a regional sales strategy in support of corporate goals. Developed and performed the entire process from account research and database management of lead prospects to high-level presentations and revenue generation. Cultivated and maintained high-level client and agency relationships.
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Marketing Director at KISS-FM | Big City Broadcasting Chicago
January 1999 - June 2000 -
Director of Sales Promotion at WLUP AM/FM | Chancellor Broadcasting Chicago
October 1991 - December 1997 -
Marketing Director at WTMX-FM | Bonneville Broadcasting Chicago
January 1991 - August 1991 -
Marketing Director at WKQX-FM | Emmis Broadcasting Chicago
November 1988 - January 1991 -
Promotion Manager at WNUA-FM | Pyramid Broadcasting Chicago
October 1987 - October 1988 -
Promotion Assistant at WLS AM/FM | ABC Radio Chicago
January 1986 - October 1987 -
Director, Strategic Partner Development at Mediaocean | MBuy
February 2012MBuy is the advertising platforms division of Mediaocean, LLC. Cultivate and manage exclusive advertising agency and direct client relationships to deploy cross-media buying platforms and agency trading desk solutions. These solutions enable the planning, buying, and performance optimization of advertising campaigns in a centralized, compliant, and increasingly efficient manner. Born from the same systems that the world's largest and most complex advertising agencies utilize to buy and manage more than 180 billion in annual ad spend, Marketplaces has integrated the best features and created the most intuitive, comprehensive and cost effective solution for the planning, purchasing, managing and measuring of online and offline media placements. Mediaocean is part of the same family of companies and investors as Groupon, Echo Global Logistics, InnerWorkings and LightBank.
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Chief Accelerant at The Perl Group
January 2009Provides expertise in revenue generation, new business development, and innovation facilitation to CPG & media brands, technology companies and their respective marketing/advertising agencies. Counsels brands & agencies on strategies to integrate and harness the power of the Consumer-Centric Experiential/Social Media/CRM Ecosystem. Provides advertising agency merger & acquisition strategy, planning and execution. Clients have included University of Chicago Medical Center, Illinois Institute of Technology/Kent School of Law, Burrell Communications, Procter & Gamble, MediaBank, Illinois Secretary of State Jesse White, College of American Pathologists, Mutual of Omaha, Citadel Broadcasting, Rasmussen Reports, Magnani Continuum Marketing.